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Congress needs to start early for polls, do extra hard work: Campaign strategist on lessons from Karnataka

The Tribune IndiaMay 15, 2023

The “biggest takeaway” for the Congress from its Karnataka win is that it needs to always start early for any polls and put in extra hard work, political campaign strategist Naresh Arora said on Monday as he credited the party’s ‘guarantee’ pitch for the electoral triumph. Arora, who worked closely with Karnataka Congress president D K Shivakumar and also conceptualised several of the party’s campaigns in the run up to the May 10 assembly polls, said he was sure that a decision on the chief ministership of the state will be arrived at in consultation with Siddaramaiah and Shivakumar.

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