In response to BJP’s ‘Hisaab Maange Himachal’ campaign, we promulgated the ‘Jwaab Dega Himachal’ campaign, which was started 21 days prior to the polling days, and went to become one of the highest viewed pages in the country, amassing record breaking engagement.
EX CM Sh.Virbhadra Singh was not fighting from his own constituency, and being the CM face his campaigning all over the state, left little time for his own constituency. We ensured through a series of engagement driven, infotaining campaign modules that his absence was never felt in the constituency, resulting in a historic victory.
We wrested the lone Dalhousie seat in Chamba with a formidable victory in Smt Asha Kumari’s record 6th win, through a participative forum of discussions. For the first time in the history of election campaigning, we organised a super successful Motorcycle Rally in the hills, which saw mass participation of the people.
BJP brought its star campaigners to Haroli, but through the extensive dissemination of videos showcasing development in the area, which reached each and every household, we were able to deliver a stunning win for the 4th time.
Sh.Vikramaditya Singh was fighting his first elections from his father Sh.Virbhadra Singh’s constituency, which brought the baggage of legacy and nepotism along with it. We sculpted out campaigns centred around his individuality to focus on his vision, toning down the effect of legacy and delivered a comprehensive win, making him the youngest MLA in the assembly.