This state-wide campaign in Punjab encompassed all Lok Sabha seats during the 17th edition of Parliamentary elections, 2019. The tagline “Minnat Nahi Himmat” was a powerful one, advocating the good work done by the party in 2.5 years of its tenure in Punjab till then. It sought to empower people and help them feel a renewed sense of power upon there not being a need any more for them to plead in order to get their voice heard!
Centred on projecting progress and development in Punjab, it aimed at instilling a feeling of pride in the electorate towards all the initiatives completed or in progress, and how winning all Lok Sabha seats could further bolster the intent!
The campaign was extremely successful in boosting engagement and resulted in an emphatic win for the Congress party in Punjab, with them securing 8 seats, despite reverse trends in other parts of the country; which was considered remarkable.